Most of us are excited about the changes occurring in healthcare around mobile applications, electronic health records and the advent of social media just to name a few examples. Yet there is a mounting concern with the rise of drug shortages now reported at “178 a 3x rise since 2005!” A look at the FDA web site Read More
Tag: Pharmaceuticals
pharmaceuticals
Fresh start in 2011
By now everyone has gotten past their New Year’s resolutions and is picking up where they left off last year. So thinking about my first blog post for 2011 I would like to cover the following areas: A look back at 2010 Maintaining momentum in 2011 The focus for the year Reviewing 2010 The nice Read More
5 Steps for IT to meet the Challenges of Patent Expiry
We have heard a lot about the ‘patent expiry’ problem within the industry. Here are 5 +1 steps your IT team can take to help improve a company’s position to meet this challenge. As revenues decline as a result of ‘patent expiry’ there is an associated ‘cost reduction’ that is taking place. This is not Read More
Deriving “value” in today’s world of Social Media
The focus on this article is to help you find “value” through the use of social media tools. The idea came to me when I read the Community Pharm post entitled “Hindsight Is 20-20 But Foresight Is Critical.” In this article, the main idea was on the Pharmaceutical brand manager’s focus on budgeting. I want to discuss ways in which this budget can be applied to activities that ultimately add ‘value,’ and how you can find ways to apply social media tools to drive revenue your products.