Category: brand

The focus on this article is to help you find “value” through the use of social media tools. The idea came to me when I read the Community Pharm post entitled “Hindsight Is 20-20 But Foresight Is Critical.” In this article, the main idea was on the Pharmaceutical brand manager’s focus on budgeting. I want to discuss ways in which this budget can be applied to activities that ultimately add ‘value,’ and how you can find ways to apply social media tools to drive revenue your products.